The image above is one of the earlier drafts during my logo development... I was inspired by the navaho rug in my room and its geometric nature... I wanted to have a modern yet classic eponymous logo to represent my future lifestyle brand... The first edition of the logo I concluded after asking several of my friends needed to be made more legible. Although I do like the idea of having a hybrid symbol/words logo I also understood the necessity of establishing brand recognition so.... below is what I ended up with.
I am still not fully satisfied with this logo however I do believe that it has evolved and come along way from the first one... It is more legible while still retaining its abstractness. I also chose to include one of my sketches... They are more artistically rendered than most fashion sketches... something that my company strives for is to bridge the gap between art and design. I don't want to just create clothes but more so art. The pattern in the sweater was taken from one of my textile samples!
